2023-10-02 13:10Press release

Retail Guide Sweden 2023-2024 is here

Picture of woman looking at clothes. Photo: Anna Hållams / mediabank.visitstockholm.com

Swedens retail market is an increasingly attractive market for international retailers seeking growth and diversification. The new guide takes an in-depth look at retail opportunities in Stockholm and Sweden, providing key information for everyone evaluating an entry into the most dynamic market of the Nordics.

The Retail Guide Sweden 2023-2024 shows that international companies are attracted to Sweden for numerous reasons. The country is a global leader in innovation with a highly skilled labour force, consumers eager to adopt new technologies, smooth business procedures and an openness to international ownership.

When it comes to Stockholm, the capital city offers great opportunities for international retailers. The city has one of Europe’s fastest growing populations and it welcomes millions of visitors every year, coming from all around the world. With over 14 million commercial overnight stays in 2022, the city continues to climb the list of most attractive destinations in Europe.

In recent years many international brands have entered the Swedish retail market and established a popular position among consumers. Popular international brands with several stores in Sweden include Zara, Lidl and Sephora. More recently, actors such as Uniqlo have opened in Sweden and are laying the foundations for further expansion.

Read the full guide here

About Retail Guide Sweden:
The guide contains statistics, key facts, descriptions of shopping districts, and many other pieces of information tailored for the international retail investor. Retail Guide Sweden is produced jointly by the regional investment promotion agencies of Stockholm, Gothenburg and Malmö, and Business Sweden.


About Invest Stockholm

Invest Stockholm is the official investment promotion agency of Stockholm. We work with the marketing and development of the Stockholm region as a business destination under the brand Stockholm – The Capital of Scandinavia. Invest Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm.


Helen Rapping