2021-01-26 07:00Press release

What is it about Stockholm that breeds so much creativity?

Photo: Ulf Leide, mediabank.visitstockholm.comPhoto: Ulf Leide, mediabank.visitstockholm.com

Stockholm is regarded as one of the most innovative places in the world, with the highest number of unicorns per capita after Silicon Valley. It’s also one of the best cities when it comes to attracting international talents. In Europe, Stockholm is among the top three destinations for generation Z, and is an equally attractive city to investors. So what is it in the Stockholm DNA that fosters this innovative atmosphere?

In a new Stockholm documentary video, we search for the secret behind Stockholm's creativity, talking to three international talents who call Stockholm their new hometown:

Iolanda Leite, who moved from Lisbon to Stockholm with her family in 2016 to pursue a career as an Assistant Professor at the Royal Institute of Technology (KTH), developing social robots;

Rorey Jones, who swapped Atlanta for Stockholm 9 years ago to work at Spotify. He is now living here with his dog Knut combining a buzzy city life with nature; and

Kamohelo Khoaripe, who left his hometown Johannesburg for Stockholm five years ago to pursue a career in music. He is now the front man in Off The Meds, an experimental electronic DJ/Rap quartet. 

Through their stories, the recipe for Stockholm’s creativity begins to manifest itself and the secret formula of Stockholm is revealed.

"International talent have been telling us their story about Stockholm. A story about a place quite unlike anywhere else on earth. Where our values, in combination with an open atmosphere and equal society, enable them to be creative. It’s something for our city to really cherish and protect," says Anna König Jerlmyr, Mayor of Stockholm.

Are you curious to know what Stockholm would do to your creativity? Welcome to our new website where Stockholm locals help you better envision and plan a future visit or life in Stockholm. Go to visitstockholm.com!

About the film
The film is produced for Visit Stockholm and Invest Stockholm by Garbergs and Tarot Pictures. Director is Gustav Bondeson, Tarot Pictures.

About Invest Stockholm

Invest Stockholm is the official investment promotion agency of Stockholm. We work with the marketing and development of the Stockholm region as a business destination under the brand Stockholm – The Capital of Scandinavia. Invest Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm.

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